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Posts Tagged ‘discount’

new customers

Many people assume, customer prospecting is often likened to fishing only with sticks and fishing lines. Once the fishing line thrown into rivers or the sea, will attract bait fish. What is often forgotten is to choose a location to throw the hook and bait the fish likes. In the case of select fishing spots, for example, you need to specify the criteria your customers.

If you can not mention at least five characteristics of consumers who want to reach, your business will not grow fast. To obtain these characteristics, try to observe three of your major customers. What are their similarities? From these answers, you will know the characteristics of your customers.

After that, begin to describe your customers. Are they teenagers? Entrepreneurs? Or mature age women? Think of them as a group of customers. You may have a service like teenagers, but who invest their money? Surely her parents. Then you will need more than one marketing strategy to make the sale.

After that, you need to find ways to reach these potential customers. If you are targeting housewives, where you can find them other than at school? Could be in hypermarkets, mini market, car wash, gym or in food shops. When the segments of your product are women with high income, where you can find them? Whether in fine dining restaurants, in places slimming or in beauty clinics? These places may not allow you to attach arbitrary or distribute flyers. But try searching for a place where there is usually a board advertises the product. You could also try to create a mailing list for people who become members in the slimming, beauty clinics, or the fitness center.

However, the easiest way to get new customers is by asking their names from existing customers. You just have to ask. You certainly can not directly ask for names of friends of your customers. Another way is to offer special discounts to customers, if they want to bring new consumers. The concept is sort of member get member. If they bring a customer, will get a bonus of certain products. Bonuses will be greater if they bring more new customers. The key to giving a bonus or a gimmick like this is to offer something that is quite useful for customers, so they are willing to invite friends to join using your product or service.

You can work with a coffee shop or bookstore, for example, to provide gift vouchers for customers. Thus, you will also reap the rewards promotion of business owners that you get the cooperation.

There is a type of promotion that uses a discount. You’ll often find a program like that in stores or in shopping malls. Understanding discounts is very simple, namely a reduction from the existing price. Usually, you realize this discount in the form of cash and are intended to attract consumers.

The following are the types of pieces that you can give to your prospects.

1. Quantity discount
Quantity discounts are discounts that you offer to prospective consumers willing to buy in larger quantities. Suppose you own a business making baglog oyster mushrooms. If your buyer to buy your baglog at least 10 units, then they give you 5% discount. And if the purchase is less than 10 units did not get the discount. This is the most commonly used.
2. Pieces of Commerce
Pieces trademarks or called functional piece is that you give discounts to the buyer upon payment for the marketing functions that they do. So easily, this trade discount you only give to buyers who come to market your product.
3. Cash discount
Cash discount is the discount you give to your customers for payment of bills in a period, and they make payments on time. Suppose you offer a home with cash payments phased model 4 times. If your buyer can pay in 3 times and on time, they are entitled to 10% discount.
4. Seasonal Pieces
Seasonal pieces are pieces that you can give to your customers who make purchases outside of a particular season. For example like this, buyers who purchase a raincoat in the summer, will receive a discount of 5%, 10%, or 20%.

It’s obvious right now? Just live your practice. Who knows “stance” above could affect consumer purchasing decisions you