Your Business Solution

Archive for October, 2010

In essence, the market can be grouped into 4 classes. You can enter one or more than 4 class or kind of market, tailored to the type and purpose of your business.

1. Consumer Market
The consumer market is the buyer who buys goods for their own consumption. Not for sale anymore, nor for further processing. Includes categories of consumer markets and buyer is a buyer’s individual non-business households. The goods purchased are consumer goods. You must be familiar with this type of market model. Consumer market is more easily accessible than other types of markets, especially if you apply the right marketing tactics.

2. Industrial Market
In industrial markets, buyers can individual, institution or organization. They buy goods for his own use, either directly or indirectly to be used to produce other goods that are then sold to consumers. Usually items purchased are industrial goods. For example soap and Vaseline for wash motor business or sugar, fruit and juice ice cubes to the business. If you have items like this, but you can sell to the consumer market, you can also sell to industrial markets.

3. Sellers Market
It is a market consisting of individuals or organizations that buy goods for the purpose of resale or lease for profit or gain. For example you open the fruit wholesale cheap, you sell to retailers. Or as I do. Buy mud crabs from collectors in Borneo, then I sell to exporters.

4. Government Market
If this one, you must have often heard as well. If not, I explained. Government market is a market where there are government agencies such as ministries, directorates, offices, departments and other agencies. An example is the procurement of goods business model. You can enter the government market through tenders or auctions of government projects. Either the procurement of office equipment, road construction, provision of uniform civil servants and so forth.

Please choose the type of market you will enter in accordance with the type of your business

In marketing, the main thing is customer satisfaction with the way you meet the needs of consumers. Consumer purchasing decisions are usually based on something that makes the consumers are satisfied with their needs.

For example, if you’re cold, then your mind automatically will find a way how to have a headache, cough and nasal congestion that can you get rid of your pain as quickly as possible without side effects. Or if you’re busy with your work routine, then the task of washing your clothes will be submitted to the cleaners who can wash your clothes with a clean, fragrant, fast and does not fade.

Everyone needs a solution to their needs. It is that influence purchasing decisions konsumen.Untuk you must know that whatever benefits the consumer needs so that you can influence consumers’ purchasing decisions.

1. Economical
Economic benefits are all benefits associated with money. Of course the most often sought is the price of a product or service. Often this is affecting consumer purchasing decisions. But it could also maintain the cost of a product or service. For example if you buy a bike, chances are you will think “what a high maintenance costs are not ya?”. Economic benefits such a model is also affecting consumer purchasing decisions.
2. Functional
Functional benefits are usually identical to whether such products or services in accordance with what was promised or not. Examples can eliminate the stain on the fabric, which relieves nasal congestion, providing nutritious food, made popular sites or other functional benefits. This benefit is most often considered in purchasing decisions of consumers.
3. Psychological
If that is, consumers’ purchasing decisions are usually associated with feelings or beliefs of a product or service. An example is someone who feels his social status change when a luxury car. Or it could be friendliness and courtesy of service of a hotel. Or trust to a store that always provides the goods with best quality.

Therefore, consider the above three types of benefits for selling your product or service succeed. If you can provide the product or service that benefits the consumer can solve your problem, then you can easily affect consumer purchasing decisions. Consumer buying interest to be high. Moreover, if all of the three benefits over on your existing products or services.

There is a type of promotion that uses a discount. You’ll often find a program like that in stores or in shopping malls. Understanding discounts is very simple, namely a reduction from the existing price. Usually, you realize this discount in the form of cash and are intended to attract consumers.

The following are the types of pieces that you can give to your prospects.

1. Quantity discount
Quantity discounts are discounts that you offer to prospective consumers willing to buy in larger quantities. Suppose you own a business making baglog oyster mushrooms. If your buyer to buy your baglog at least 10 units, then they give you 5% discount. And if the purchase is less than 10 units did not get the discount. This is the most commonly used.
2. Pieces of Commerce
Pieces trademarks or called functional piece is that you give discounts to the buyer upon payment for the marketing functions that they do. So easily, this trade discount you only give to buyers who come to market your product.
3. Cash discount
Cash discount is the discount you give to your customers for payment of bills in a period, and they make payments on time. Suppose you offer a home with cash payments phased model 4 times. If your buyer can pay in 3 times and on time, they are entitled to 10% discount.
4. Seasonal Pieces
Seasonal pieces are pieces that you can give to your customers who make purchases outside of a particular season. For example like this, buyers who purchase a raincoat in the summer, will receive a discount of 5%, 10%, or 20%.

It’s obvious right now? Just live your practice. Who knows “stance” above could affect consumer purchasing decisions you

Focus Group Discussion is one method you can use to conduct market research in addition to surveys and questionnaires. As you can see from its name Focus Group Discussion or FGD is a medium for a group of people to discuss a specific topic in greater depth.

FGD typically include 7-9 participants (some say 9-12 participants) who are interested in one topic or a specific program. In it there is a moderator who will guide the participants to discuss some questions in accordance with the topics discussed.

But you should know, different FGD with an informal group discussion because the conversation in the focus groups was guided by a moderator. Questions and discussion that took place should you write it carefully.

That is, in the FGD should be available and a notebook or tape recorder that you use to make some kind of description and analysis after the discussion ended. Existing views on the FGD now? Ok, let’s discuss the advantages and disadvantages.

Benefits Focus Group Discussion

1. The cost is relatively cheap.
2. Time spent quite brief.
3. Moderator relative can be done by anyone with a short training and trying out running discussion.
4. Can be used to explore the customs, beliefs and judgments of a group.
5. Attention is important and may not appear in everyday life, through discussion groups can be raised.

Weaknesses Focus Group Discussion

1. Participants often do not represent the entire target group.
2. Groups involved may be difficult to control.
3. Results and discussion conclusions can be influenced by the views or approaches of the moderators.
4. Have no statistical data.

Although FGD has several drawbacks, but you can minimize the weakness by doing 2 things.

First, focus group discussion process is highly dependent on the moderator to guide the discussion process and analyze the results. The deficiencies in the Focus Group Discussion can be overcome if the moderator before carefully preparing the discussion guide questions, test-questions and carefully noting or recording the statements and reactions that occur during the process of discussion.

Second, the selection and gathering participants can indeed be difficult to you. The solution, you must prepare and distribute invitations in the heart – heart for discussion only followed by people – people who can actually discuss with the – same. It was also to avoid the arrival of people – people who are not expected to attend to come and make the atmosphere of discussion disrupted.

What is clear, you can use the FGD at the time:

1. Collecting data to understand what the consumer needs that will you break through your product before you make a product innovative or creative product. Included if your business type is business services.
2. Test-marketing program or new products. You can explore consumer responses and opinions of the creatives or your new product.
3. Evaluate the marketing strategy for evaluating the implementation and effects of your marketing program is.

The success opening a food business does not only depend on the ability to make food delicious. Knowing how to make delicious food with manage a business are two different things. Two things that should be combine. So instead of you know how to make delicious food, you should also know how to build a food business.

Starting from the product, always update and improve the quality of your cuisine. To know the taste quality of food that you make, always use market research methods. The way is easy, give samples to your closest friends or relatives to find out what they thought of your product.

Once you get everything they desire, immediately improve your product in accordance with what they want. You also must be able to always update the recipe as well as improve the appearance of food and presentation. For the problem of food marketing business, you should also think about how to plan your sales or distribution outlets. Are you planning to open a food store or you prefer to work with other party. You should decide.

What is important, consider the pros and cons before you decide. A simple example is if you choose to open a food business is wet, you can do in cooperation with the food stores that strategic location. If you are interested in creating their own food business outlets, you can take the concept of franchising to expand your business. You can also do consignment system with such school canteens.

Especially for this, you should pay attention in delivery system, because it relates to timeliness and cost of transportation which ultimately affect your profits. You also can think about the technology that you used in your food business to start opening. Consider, if you need a product making a special room to prepare it, or you need to buy certain equipment to store raw materials.

But you need to understand is in the early start opened the food business, you try to minimize the expenditure for investment in production technology that is too high. Whether to hire a machine or looking for a much simpler machine. The goal for initial capital expense needs of your food is not too heavy.

After your food business is run smoothly and have more profit, you can purchase the production equipment. But remember, you do it if possible. If it’d not, you should never sacrifice the quality of your food business products for minimize initial investment capital.

Besides a few things above, you also have to think that your products are safe for consumption. It may be that you should examine your food in advance to the competent authorities to ensure the safety of your products so as not to be a problem in the future.

One more thing you should consider, packaging that sells. In addition to providing more value for your product, packaging that sells also can enhance your product image that ultimately could affect consumer purchasing decisions. Food packaging can come from plastic or paper, which is important safe to use.

Finally, in starting any business, including start opening the food business, you have to beat the fear of failure to yourself. Thoughts such as whether its products will sell or not, what if later there is a complaint. The trick is to think positive, act quickly and constantly tries. You have to mentally prepare your business and understand that business success can only be achieved through a process full of obstacles

Business contract language is very confusing for those of you who are just starting in the business world. In fact, you will not escape from what is called venture agreement as long as you do business. Whether the investor, with suppliers or with business associates one of your team. At least you have some idea about the language of law is a business contract. So if you ever decide to do business agreement, you are familiar with the language of business contract law.

1. Excessive.
Often, the language of business contract law was too long and convoluted. Excessive impression. But to some extent, it is still acceptable because it can not be avoided. But if they do not have a clear purpose, should be avoided.

2. Choice said that strict and extreme.
Choice of words in the contract pernjanjian better business firm, extreme and bombastic. This is done so impossible that the interpretation of a variety of words in the agreement so that it could harm efforts by either party. As far as can be accounted for in terms of interpretation, you can continue to do so.

3. A clear reference.
In order not to arise ambiguous perception, then every word in the business agreements that have a reference to other words or phrases must be clear to referrers word go. Usually in business contract law often appear in 3 cases, which pronouns, conjunctions, or any other reference word.

4. Language translation.
In a business contract, there are often words that are translations. Sometimes the language of this translation is necessary. Especially if there is still no equivalent saying in Indonesian. In other words there is no translation that fits in the Indonesian language.

5. Specific terms in the law or contract.
Many of the special words used in legal or business contract was rarely used in the Indonesian language daily. Examples are force majeure, breach of contract and others.

6. Operation of the contract.
It is also important to note is how for the implementation of business agreements in the future do not get a meaningful impact. Whether due to improper use of language or because of certain concepts that are not clear. So you still have a good relationship with your business partners.

7. Seeking guidance, although blurred.
Often also in the language of business contract law used the term is more a compromise than 2 interest, but has a vague meaning.

8. To be more sinister.
In a business contract is always an attempt to make an impression as if these business agreements must be respected or feared, for example like the phrase “signed by stamp duty enough.” Look more creepy isn’t it?

Characteristics of the legal language of business contracts above shall you understand before you make a business agreement. And more importantly, once you understand the characteristics of the legal language of business contracts, use ATTORNEY BUSINESS to develop a draft agreement for your business.

Remember, they are more familiar and more experienced in making a business deal than you. Set aside your money to use their services.